Vista Alegre

 Founded in 1824, the Vista Alegre Porcelain Factory was the first industrial unit dedicated to producing porcelain in Portugal. The persistence of its founder, José Ferreira Pinto Basto, was determining to the launching and success of this daring enterprise. A landowner, audacious merchant and distinguished figure in Portuguese society at the time, José Ferreira Pinto Basto wisely adopted the liberal ideas of the 19th century, having become “the first example of free initiative” in Portugal.

Over its long history, the Vista Alegre brand, which has always been intimately associated with Portuguese history and culture, has achieved unparalleled recognition and visibility.

Public recognition, perceived quality and the company’s investment in innovation and design have turned Vista Alegre into one of the very few Portuguese luxury brands to achieve iconic status on a worldwide level.

Having adopted rigorousness, sophistication and versatility as its core values, Vista Alegre has been able to harmoniously combine tradition and modernity, and remain attuned to cultural trends. Spreading Portuguese culture worldwide, Vista Alegre products reflect the most recent design trends and are manufactured according to the highest quality and functionality standards.